Age 19 | 2010

Naveen ji was 19 and studying in college. He had dreams. Plans. A future beyond the village.

Then his father died. Suddenly. Without warning.

Naveen had to make a choice—continue college or save his family's farm. There was no one else. No elder brother. No backup plan.

He left college. Packed his books. Came back to the village. "I traded my degree for a plough," he says with a sad smile. While his college friends were preparing for exams, Naveen was learning how to survive.

2016-2020 | When Trust Cost Everything

By 2016, Naveen had stabilized the farm. He decided to start dairy farming. Took a loan. Bought 6 cows. Started supplying milk to a local middleman at ₹29 per liter.

For a few months, everything seemed fine. The middleman paid on time. Naveen started dreaming again—maybe he could expand. Maybe buy more cows.

Then one day, the middleman disappeared. Ran away. With months of pending payments.

Naveen was left with nothing. He had to sell his 6 cows just to survive. But the debt remained—₹1.20 lakh hanging over his head like a dark cloud.

He went back to doing daily wage work in other people's fields. The same fields he once owned with pride. "I had to stop dairy farming. Not because I wanted to, but because I had no choice," he says, his voice heavy.

2020-Now | The Ratnaya Chapter

In 2020, Naveen heard something that changed everything. A new startup called Ratnaya Organics had started in a nearby village. They were buying milk directly from farmers. Fair prices. No middlemen.

Naveen was scared. The last time he trusted someone, he lost everything. But something made him visit Ratnaya's office.

"They didn't just promise fair prices. They promised dignity. They said—your name will be on the bottle. Your story will be told."

Today, Naveen ji has 45+ Rathi cows. He supplies fresh A2 milk daily to Ratnaya. The ₹1.20 lakh debt? Fully cleared. The dairy farm he had to shut down? Bigger and better than ever.

But Naveen doesn't just farm anymore. He motivates other farmers in his village. He tells them—"Don't give up. One bad middleman doesn't mean the end. Good people exist. Ratnaya proved that to me."

"I lost my college degree. I lost my first dairy farm. But I never lost hope. And today, my cows' milk reaches thousands of families," Naveen says, standing tall on his farm.

Experience the farm through Naveen's eyes